After twenty years of building a navigation site, I've learned this: the biggest crime in business isn't breaking the law — it's breaking trust. Every clickbait title, every fake product recommendation, every unkept promise is a crime against the audience's trust. And trust, once broken, doesn't compound — it evaporates. That's why I stick to one principle: never commit a crime against the people who believe in you.

做導(dǎo)航網(wǎng)站二十年，我學(xué)到一件事：商業(yè)里最大的犯罪不是違法——而是背叛信任。每一個(gè)標(biāo)題黨、每一個(gè)劣質(zhì)產(chǎn)品推薦、每一個(gè)不兌現(xiàn)的承諾，都是對(duì)用戶(hù)信任的犯罪。而信任一旦被打破，不會(huì)產(chǎn)生復(fù)利——它會(huì)蒸發(fā)。這就是為什么我堅(jiān)守一個(gè)原則：永遠(yuǎn)不要背叛那些信任你的人。

After twenty years of building a navigation site, I've learned this:

/?ɑ?ft?r ?twenti j??rz ?v ?b?ld?? ? ?n?v??ɡe??n sa?t, a?v l??rnd e?s/

the biggest crime in business isn't breaking the law — it's breaking trust.

/e? ?b?ɡ?st kra?m ?n ?b?zn?s ??znt ?bre?k?? e? l?? — ?ts ?bre?k?? tr?st/

Every clickbait title, every fake product recommendation, every unkept promise

/?evri ?kl?kbe?t ?ta?tl, ?evri fe?k ?prɑ?d?kt ?rek?men?de??n, ?evri ?n?kept ?prɑ?m?s/

is a crime against the audience's trust.

/?z ? kra?m ??ɡenst ei ???di?ns?z tr?st/

And trust, once broken, doesn't compound — it evaporates.

/?nd tr?st, w?ns ?bro?k?n, ?d?znt k?m?pa?nd — ?t ??v?p?re?ts/

That's why I stick to one principle:

/e?ts wa? a? st?k tu w?n ?pr?ns?pl/

never commit a crime against the people who believe in you.

/?nev?r k??m?t ? kra?m ??ɡenst e? ?pi?pl hu? b??li?v ?n ju?/